Instagram Content for PROPRIO EDU

Brief

PROPRIO EDU is an educational platform operating under the umbrella of PROPRIO Center for Physical Therapy. They are dedicated to providing top-tier education in the fields of physical therapy and kinesiology.

We developed targeted Instagram content to promote PROPRIO EDU’s seminar. This included the creation of engaging carousel posts, compelling single-image posts, and dynamic Instagram Reels, all designed to make people to register.

Solution

Our initial phase involved in-depth research of PROPRIO EDU’s target audience. With a clear picture of the target audience, we created Instagram content designed to speak directly to their needs and aspirations.

We integrated their established brand guidelines into all creative assets. This involved:

Adhering to Brand Voice – Ensuring all copy reflected PROPRIO EDU’s professional, knowledgeable, and approachable tone.
Consistent Visual Identity – Incorporating their specific color palettes, typography, and logo usage across all visuals to create a cohesive and recognizable brand presence.
Reinforcing Trust and Expertise – Designing content that visually communicated PROPRIO EDU’s commitment to quality and its standing as a leader in physical therapy and kinesiology education.

With a clear understanding of the audience and a solid brand foundation, we developed a diverse array of sales-oriented Instagram content, strategically designed to attract, inform, and convert potential customers. This included a series of carousel posts, single-image posts, and an Instagram Reel.

Project Duration

2 weeks

Services

Instagram Content, Instagram Copywriting, Content Creation, Content Marketing

Result

With PROPRIO EDU’s authority and our Instagram content the seminar completely sold out in just two weeks!