Digital Marketing Can Be Replaced With AI? Here Is The Truth

As a business owner, you probably considered introducing AI to your day-to-day operations. Yet again, you are not sure if it is worth it or if it is just a trend.

To be more specific, ChatGPT, Gemini (formerly Bard) and similar tools. They have all been introduced as a marketing replacements. Well, we have to be honest, these tools are very helpful. However, there is one danger, and that is the lack of uniqueness.

But, there is a chance for you to succeed with AI with perfect balance.

AI Digital Marketing Vs. Human Digital Marketing

Replacing the cost of a marketing team or agency with AI can save you a lot of money. Yet, we wouldn’t be so fast with that decision. Why, you ask? Well, to elaborate on this, we want to go back in history.

AI is considered a major threat to many jobs, but has history taught us nothing? Let’s take tractors for example. Before them, people plowed the fields with a plow. They pushed it by themselves (with a little help from a horse). And then a tractor came. Yes, some people lost their jobs, but it was not because of a new tool. The main reason was their lack of open-mindedness. Workers who learned how to drive and use tractors were the ones who prevailed.

How is this related to digital marketing? Well, everyone in the marketing world knows there were a lot of tools even before ChatGPT, Jasper, CopyAI, Ryter, as well as many others. Marketers who don’t know how to adapt to this.

Furthermore, to use these AI tools efficiently, you have to know how to do digital marketing. If you decide to do it yourself without any knowledge, you will do more harm than good to your brand. With time your strategy will be basic, and your whole brand voice will be bland, the same as everyone else. Yes, it will be faster, but in short, you are trading quality for quantity.

Does This Mean AI Is A Bad Digital Marketing Solution?

Hold on a minute! We never said AI is bad for marketing! We think it’s a fantastic tool. But, as we mentioned before, you need to know how to wield it. AI is incredible for sparking creative ideas and overcoming those dreaded creative roadblocks. It can help you brainstorm concepts or generate content outlines. But here’s the key: AI is a tool, the same as a calculator.

Sure, a calculator can crunch numbers, but you still need to know the formula to solve a specific problem. Similarly, feeding AI a simple prompt might get you some content, but it likely won’t be perfect. A skilled human marketer is still essential. Someone who will take that AI-generated content and refine it to perfection. Remember the tractor story. Anyone can steer, but it takes knowledge and practice to master the machine and get the most out of it.

The good news? Marketers who embrace AI and learn to use it will be the ones who thrive in the future. Look at big brands like Netflix, Sephora, and Starbucks – they’re all using AI to great success. If you’d like to learn more about how these companies are leveraging AI, check it out here.

So... Can Digital Marketing Be Replaced With AI?

Balance is the key. AI is just another tool. Yet, if you let your entire marketing strategy to AI, your success may be short-term. The reason is that you will start to sound like every other brand out there. You have to understand one key thing. While AI is powerful, it complements human marketers rather than replaces them. There are certain things that humans simply do better:

Creativity and Emotional Intelligence – AI can’t replicate the human touch in storytelling and understanding emotions. As well as connecting with audiences on a deeper level.
Strategic Thinking – Developing long-term marketing plans and understanding the nuances of a brand requires a physical person with knowledge.
Human Expertise – Interpreting data and translating it into actionable marketing strategies is a human strength. AI provides insights, but humans make the final call.

On the other side, AI excels in automating tasks and providing data-driven insights. It can help you with:

Content Generation – AI can help overcome writer’s block and generate content ideas or outlines.
Data Analysis – AI can analyze vast amounts of data to identify trends and target audiences more effectively.
Personalization – AI can personalize marketing campaigns to individual users, leading to higher engagement.

Let's Conclude

AI is a great opportunity to ease up your marketing. It can serve as a great resource. You shouldn’t run from new technologies. They are the tools that drive us forward.

The Internet is full of great content and knowledge that can help you learn how to use AI. Of course, we are always here to help. If you need consulting or have some questions, feel free to contact us here.

Franjo Kompes Novak, Owner / Co-Founder at
Fable & Vox

I’ve been working both for a marketing agency and a single brand, which gave me a good view of both sides. So, after 5 years and the media and marketing industry I decided to start Fable & Vox.

My insights enable me to fully understand your needs and wants. Which leads to creating the perfect solution for your brand.