How to Create Instagram Content Without Showing Face? 13 Ideas You Can Use For Any Business
Instagram Content is a great way for any business owner or content creator to build their business/personal brand. However, not everyone is comfortable with showing their face on camera. With all the “experts” saying you should present and introduce yourself to your audience.
This is true, but don’t let that discourage you from posting Instagram content. Video is not the only post type on the platform, and the data shows how other types may perform as well.
Reels indeed made a huge hit on the content itself. Many brands incorporated them into their Instagram strategy, thus getting a huge amount of reach. Naturally, this leaves you with huge weight and worry about your business’s future on Instagram.
Do You Really Need to Show Your Face on Reels?
Instagram content has changed from its beginning and we have a boom of video content (We are looking at TikTok) to thank that for. As of 2025, more than 2 billion people interact with Reels every month. Furthermore, Reels receive 22% more interaction than standard video posts. But don’t lose your hope.
Reels are the most popular type of Instagram content out there. But, carousel posts and single posts are still here. According to a study from 2024, carousel posts have a 0.50 % engagement rate, followed by Reels with 0.45 %. Single images are taking the last place with 0.40 %. You can find out more here.
So, Instagram carousels are the best when it comes to generating high Instagram engagement. Why? They are the perfect type of post. For start, Instagram carousels are excellent for storytelling, and with the right design, you can easily catch and keep the attention of your followers. Second, people have to swipe your images, raising your engagement. That’s a win-win situation.
You see, Instagram Reels are not bad and they do have the numbers to back up their effectiveness. But, they are also a “favorite child” of Instagram, so the platform pushes them the most. On the other side, carousel posts are still outperforming them because the audience on Instagram likes them the most. They are a people’s choice. And this is very good news for you!
Don’t get me wrong, showing your face via Instagram Reels or even a carousel is a great way to connect with your audience. But if you are not comfortable with that, nothing will go wrong.
"Faceless" Instagram Content
30% of Users Bought Something They Discovered on Instagram. Also, 60% of Users First Heard About a Product On Instagram. These and many more statistics show the importance of this Social Media platform. Regarding that, you should invest in your Instagram content!
Faceless posts still have their place on Instagram. That’s why I am sharing these 13 ideas to improve your results.
1. Behind the Scenes
Give your audience a peek into your company’s inner workings with a “Behind the Scenes” post. Showcase the process of creating your products or services. This could involve photos or short videos of your team in action, highlighting the craftsmanship, innovation, and dedication that goes into each offering. This type of transparency builds trust and fosters a stronger connection with your followers.
2. Customer Testimonials
Social proof is incredibly powerful. Share positive feedback from your satisfied customers. This could include short quotes, written testimonials, or even video testimonials (with faces blurred or covered). These genuine endorsements build credibility and demonstrate the value you deliver to your clients.
3. Infographic
Infographics are a visually engaging way to present complex information in a digestible format. Create an infographic to share valuable tips, industry statistics, or data related to your business. This could be anything from “5 Tips for [Your Industry]” to “The Benefits of [Your Product/Service].” Infographics are easily shareable and can help your brand stand out on social media.
4. Before and After
If your products or services involve a transformation (a weight loss program, a home renovation, a marketing campaign, etc.), showcase the “before and after” results. This visually demonstrates the impact of your offerings and can be highly motivating for potential customers.
5. Tutorial
Teach your followers how to use your product or service effectively. This could be a short video tutorial, a step-by-step guide with images, or a simple text post with clear instructions. Providing valuable educational content positions your brand as an expert and helps customers get the most out of your offerings.
6. How-to Guide
Share a valuable tip, trick, or how-to guide related to your industry or a problem your target audience faces. This establishes your brand as a thought leader and demonstrates your expertise. For example, if you sell skincare products, you could share a “How-to Guide” on building a simple skincare routine.
7. "Thank You" Post
Express sincere gratitude to your customers for their support. This could be a general “Thank You” message, a special appreciation post for a milestone achieved, or a heartfelt thank you to a specific group of customers. Showing appreciation builds strong customer relationships and fosters loyalty.
8. Giveaway/Contest
Announce an exciting giveaway or contest to engage your audience. Use a visually appealing graphic with clear rules and entry instructions. This can generate buzz around your brand, increase engagement, and grow your follower base.
9. Industry News
Stay up-to-date with the latest trends and developments in your industry. Share relevant news articles, blog posts, or research findings with your audience. Provide a summary and a link to the source. This positions your brand as an industry insider and keeps your followers informed.
10. "This or That" Question
Engage your audience with a simple “this or that” question. Use a graphic with two options and encourage followers to vote in the comments. This is a lighthearted and interactive way to spark conversation and build community.
11. "Word of the Day" (Related to Business)
Introduce your followers to new business terms and concepts. Share a “Word of the Day” related to your industry, along with its definition. Use a visually appealing graphic to make the post more engaging. This is a subtle way to educate your audience and showcase your brand’s expertise.
12. Holiday/Seasonal Post
Celebrate holidays and seasonal events with relevant posts. Share festive greetings, offer seasonal promotions, or create holiday-themed graphics. This helps your brand connect with your audience on a more personal level and adds a touch of personality to your social media presence.
13. Employee Appreciation Post
Show appreciation for your hardworking team. Share a general message of gratitude, highlight employee achievements, or simply acknowledge their contributions to the company. You can use a team photo (with faces blurred or covered) or a relevant graphic. This fosters a positive company culture and demonstrates that you value your employees.
Ready to Improve Your Instagram Content?
Now that you’ve learned why is Instagram important, it is time to take action. Fable & Vox offers an Instagram marketing package that includes:
- Content strategy
- Posts (design & caption)
- Stories & Highlights
- Profile audit
Our team is made up of experienced and certified Social Media Marketing professionals who will create a strategy tailored to your needs.
By using deep marketing industry knowledge we will make your Instagram presence visible. Also, by outsourcing Instagram marketing to us, you will be able to focus on other things regarding your business. Use our special deal by hiring us on Fiverr.
If you have any additional questions or need FREE Instagram consulting, contact us.
Franjo Kompes Novak, Owner / Co-Founder at
Fable & Vox
I’ve been working both for a marketing agency and a single brand, which gave me a good view of both sides. So, after 5 years and the media and marketing industry I decided to start Fable & Vox.
My insights enable me to fully understand your needs and wants. Which leads to creating the perfect solution for your brand.