Instagram Content (1)

Which Instagram Content is Best to Post in 2025 - Expert Guide

Growing your business through social media is no easy task for any entrepreneur. Many make Instagram their sole focus, however, the content volume can be confusing. Reels, carousels, stories, lives, you’re unsure what will work best with your followers. You’re worried about wasting time and resources on content that flops, slowing your growth.

The fear of posting the “wrong” Instagram content can often discourage you from posting at all. But with the right content strategy and Instagram content, you can turn Instagram into a valuable marketing channel that will build a loyal following, drive traffic to your website, and achieve your business goals.

Instagram Content - Case Study

RL MUSIC is a musician booking agency that wanted to better their Instagram presence. So, they contacted us. We created a detailed Instagram strategy. One of the important things we had to determine was content.

So, naturally, as this was a new company on Instagram, we decided to test (and this is something that I recommend you do). We created single posts, carousel posts, and reels, as well as stories.

All of these posts were divided into categories:

  • Single posts—reviews
  • Carousel posts—educational posts
  • Reels—song covers
  • Stories—captures of live concerts

After a month of posting, we learned that reels performed best, followed by carousel posts. So, we tailored all future content to match these results. You can find the full case here.

Instagram Content - What and How?

Before we explain the types of posts, you have to know there is a difference between organic and paid content. You can find that explained here. So, after we determined that, let’s go with further explanation.

There are 4 types of Instagram content:

  • Single posts
  • Carousel posts
  • Reels
  • Stories

Single posts are a good way to share announcements, quotes, or product shots. As you only got a single image, you have to make it attractive because the story you want to tell to your audience has to be put into one design. Moving to carousel posts, these are great for telling a story. The beauty of carousel posts is that you can break down information into smaller chunks, making it more readable and interesting.

Instagram Reels and video content in general are rumored to have the best reach out of all of them. Is this really true? We will go through that in a little bit. Nevertheless, short-form video is highly popular with younger audiences. When it comes to stories, they are the best way to connect with your current audience. Share quick updates, behind-the-scenes glimpses, and other interesting moments.

What Instagram Content Should You Post

Now, the question remains: what type of Instagram content should you post? All we need to do is look at the numbers. Preferred types of content on Instagram according to users worldwide as of April 2023 show the following:

  • Funny content – 50%
  • Creative content – 46%
  • Informative content – 41%
  • Relaxing content – 37%
  • Inspirational content – 36%
  • Engaging content – 36%
  • Trendy content – 35%
  • Exciting content – 34%
  • Relevant content – 33%
  • How-to content – 28%

When it comes to engagement rate, more relevant results from 2024 show the following:

  • Carousel posts – 1.92%
  • Single posts – 1.74%
  • Reels – 1.45%
Instagram 4

How Can You Choose the Right Instagram Content?

You should look at the numbers, but the most important data is the one in your analytics.

Also, you have to ask yourself:

  • Who are you trying to reach?
  • What kind of content do they typically engage with?
  • What is your brand’s personality and overall aesthetic?
  • What are you trying to achieve with your Instagram content?

As you can see from the data shown earlier, funny content has the best results. This doesn’t have to be true, because your audience may like how-to tutorials the most. Overall results are a great guide into the Instagram content creation process. However, with time you will get your own data that will be the best guide through your audience’s content preference.

Take Action Now

Now that you’ve learned why is Instagram important, it is time to take action. Fable & Vox offers an Instagram marketing package that includes:

  • Content strategy
  • Posts (design & caption)
  • Stories & Highlights
  • Profile audit

Our team is made up of experienced and certified Social Media Marketing professionals who will create a strategy tailored to your needs.

By using deep marketing industry knowledge we will make your Instagram presence visible. Also, by outsourcing Instagram marketing to us, you will be able to focus on other things regarding your business. Use our special deal by hiring us on Fiverr.

If you have any additional questions or need FREE Instagram consulting, contact us.

franjo kompes novak

Franjo Kompes Novak, Owner / Co-Founder at
Fable & Vox

I’ve been working both for a marketing agency and a single brand, which gave me a good view of both sides. So, after 5 years and the media and marketing industry I decided to start Fable & Vox. 

My insights enable me to fully understand your needs and wants. Which leads to creating the perfect solution for your brand.

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