Why is Instagram Marketing Important? 5 Reasons to Include Instagram Into Your Content Strategy

Big brands have bigger brand awareness than your small business, which gives them an advantage over you. This doesn’t mean you don’t have a chance. There are a lot of small business Instagram success stories. One of them is Save My Cents, a personal finance and early retirement-focused website and coaching service. Their story shows exactly why is Instagram marketing important.

The owner looked for a way to stand out and attract more followers. So she created her content strategy. This is a very important step, and you can find out why here. Shang, the owner of Save My Cents, decided to touch on sensitive financial subjects. People don’t like to talk about money and Shang hit the spot.

She launched an Instagram campaign to provide people with how-to guides. This way she opened up about the sensitive topic that people thought was too complex. Shang explained to her audience how they easily invest. This can also be considered Native advertising. Native advertising is a form of paid advertising where the ads match the look, feel, and function of the media format where they appear.

This is a smart move because most customers don’t like being sold to, however, they do appreciate good information that can benefit them. Shang managed to achieve this. When everybody heard how they invest, her company was right there, serving as a good option. That’s exactly what happened to Save My Cents.

Your business might not benefit from this exact strategy, but this a proof that Instagram can be a beneficial tool for your business.