How To Use AI In Digital Marketing and Get Amazing results - Complete Guide For 2024
TB, it is November, 2022. You are struggling with your marketing. So, you considered hiring an agency or a freelancer. Each one has its pros and cons. However, it is the budget for them that concerns you. The new tool just showed up and it is perfect for you. Or so you think…
ChatGPT made a real boom, everyone and their grandma talked about it. Furthermore, many saw it as a money-saving loophole, and so did you, admit it. I am not judging. Unlike some other digital marketers, I always embraced technologies like that. Also, I have confidence in my skills and the only thing I knew that ChatGPT had on me was its speed.
But, as a business owner, you are probably wondering, “Can AI replace my marketing team and save me a bunch of money?” If so, what tools should you use, etc.?
Don’t worry, today I will guide you through how to use AI in digital marketing, and explain how to use AI and still stand out.
AI - A Double-Edged Sword for Your Marketing - Learn How to Wield It
AI tools are a good enhancement for your marketing. Notice what I just said, enhancement. You may think I am biased, however, as I said, AI is repetitive. Test it yourself. Use the same prompt for social media posts, tailored to different industries. You will get the same thing with a switched keyword. But, you know how I like stories, so let me tell you a little story.
In 1969, Seiko, a watchmaker from Japan, released the first-ever battery-powered watches. They were more precise and reliable and you did not have to wind it every now and then. Before that, watches were completely mechanical, mostly made in Switzerland. As this was a huge invention, many Swiss companies took a huge hit. A lot of them got shut down. The whole period is called the Quartz crisis. Of course, if you are a watch guy like me, you know this story and probably get the analogy. For all other readers, the industry eventually revived. Furthermore, if you check the prices of mechanical watches, you will notice them at a higher end.
You see, AI is a major turnpoint. However, everyone can use it, making everybody the same. And isn’t the goal to stand out from the crowd? Do you know who can still do that (now even better with the help of AI)?
The answer is your marketing team/freelancer/agency. They will know how to use AI in digital marketing effectively. So, with that in mind, let me guide you in implementing it.
How to use AI in Your Digital Marketing Strategy
So, as I said, you need to be careful how you use AI. As someone who used AI tools even before the ChatGPT era, I would recommend you to use these tools for the next 3 areas I am about to address. So get ready to learn how to use AI in digital marketing.
1. Understanding Your Needs and Setting Goals
Before you go and use every AI tool available, it’s important to identify your specific needs and goals. You need to ask yourself:
- What are your current challenges regarding marketing?
- What do you hope to achieve with AI?
- How will you measure the success of AI implementation?
By setting clear objectives, you can better choose the tools and strategies that will bring you closer to your goals. This foundational step ensures that your AI investment aligns with your broader business objectives and yields measurable results.
2. Content Creation
This is the part I was mainly talking about before. AI-powered tools can be immensely helpful in generating content ideas. However, if you let them create all the content, you will fall into the trap of being the same as everyone else. Here’s how you can leverage AI for content creation:
- Brainstorming ideas: AI can generate a list of blog post ideas or social media topics based on trending keywords and audience interests. Tools like BuzzSumo can provide insights into popular content themes.
- Drafting content: If you do not have any idea what to write, let AI draft initial versions of your content. You can then edit and personalize these drafts to ensure they align with your brand voice. For instance, tools like Jasper (formerly Jarvis) can help you create high-quality content quickly.
- Content optimization: Utilize AI tools for SEO optimization, ensuring your content ranks well on search engines. Tools like Clearscope and MarketMuse analyze top-ranking content and suggest ways to improve your content for better visibility.
After you get all that info, you can hop into creating.
3. Market Research
By providing deeper insights much faster than the traditional way, AI can revolutionize how you conduct market research.
- Consumer Insights – Use AI tools to analyze social media, online reviews, and other digital footprints to understand consumer sentiment and preferences. Tools like Brandwatch and Quid can offer comprehensive consumer insights.
- Competitive Analysis – AI can help you keep an eye on your competitors by tracking their online activities, marketing strategies, and customer feedback. SEMrush offers tools to watch competitor behavior and benchmark your performance.
- Trend Analysis – Analyze vast amounts of data to identify emerging trends in your industry. Google Trends can be helpful in this section.
With the help of these tools, you can make more informed decisions and develop strategies. Also, they will be more aligned with current market demands and future trends.
To Conclude...
While reading this, you may get the feeling that I am a huge opponent of using AI. However, this is not the case. I love these tools and use some of them on a day-to-day basis. They ease up my work, both as a digital marketer and a businessman.
I’m just trying to point out the “dangers” of overusing it. You have to understand that digital marketing is much more than the things I mentioned here. That’s why you should not be so quick to let go of all the experts who work on your marketing.
Especially if you are starting with your brand. Then you need a good marketing expert like no one else. For you it is important to know how to use AI in digital marketing, but people like my team and me will make it easier for you. It costs more than AI, but hey, do you want to just post or do you want to stay relevant and stand out?
So, if your answer is to stand out, then feel free to contact us at info@fable-vox.com. Let’s talk about how to achieve your goals.
Franjo Kompes Novak, Owner / Co-Founder at
Fable & Vox
I’ve been working both for a marketing agency and a single brand, which gave me a good view of both sides. So, after 5 years and the media and marketing industry I decided to start Fable & Vox.
My insights enable me to fully understand your needs and wants. Which leads to creating the perfect solution for your brand.