Amazing 21 Social Media Content Ideas That Will Recharge Your Small Business
Working with small business owners, we have decided to make a list of things people say when we offer to make social media content for their brand:
- “Social media is dead.”
- “Organic reach is so low that there is no need to invest in social media.”
- “Isn’t word-of-mouth marketing enough anymore? That’s how we built things back in the day.”
- “Hiring someone to manage social media feels like an extra expense we can’t afford right now.”
- “Social media seems trendy, but is it really bringing in new customers? I haven’t seen the proof.”
- “Maybe I’m just old-fashioned, but I like picking up the phone and talking to people directly.”
To be honest, social media is having a little bit of a ruff period, when compared to other platforms. However, for every problem, there is a solution. Of course, the key is to post right content for your audience. But, from business perspective, there is one crucial question… Is it worth to spend money and time on social media?
"I Tried To Do Social Media, But It Didn't Work"
Continuing on talks with other small business owners, there is one sentence all of them have in common. All of them say how social media is something they tried before. Building a social media page, for example Instagram, is easy to create in comparison to website. So, small business owners tend to start creating their own content. It quickly fails. But why?
Story time. One of our business associates, at the beginning of his entrepreneurial career, had similar situation. After he finished college he decided to start small manufacturing business. He bought machines he needed and decided to learn to maintain them himself. As the machines where quite expensive, he saw this as a little money-saving skill. It quickly backfired. Firstly, he invested to much time into learning this and his business became to suffer. Secondly, he is a good businessman, however, the handwork side is not his strongest virtue.
After some time, he decided to make a contract with a person who will maintain the machine for him. Since then, his company started to advance as he had more time to focus on the things he was good at. Get the analogy?
You might have tried to do social media, but you are not a social media manager. It sounds harsh, however it is the truth. You don’t simply do social media. It is a skill and area that requires professional touch. It is the same as the service or product that you are selling, so why would it be different with social media?
What To Post On Social Media in 2024?
First, lets look at your overall goal. You want to sell your product and services and to do that you need to promote them. Social media is the easiest way. However, you tried it and it didn’t work and we explained why earlier. Although budget may be the problem, we are gifting you with these 23 social media post ideas that you can use.
1. User Generated Content a. k. a. UGC
Share content created by your followers that features your product or service. It builds trust and authenticity.
2. Testemonials
Word of mouth doesn’t work any more in terms as a solo promotion tool. However, it is a good way to showcase credibility of the product or service you are offering. With more and more things to choose from, the trust consumers have towards brand is lower. But, with a good testemonial,
3. Product In Action
Post videos or pictures of your product being used in everyday life. This makes your product relatable and shows its value to potential customers.
4. News From The Industry
Keep your audience informed by sharing relevant industry updates and insights. This positions you as a thought leader in your field.
5. The Good Old Meme
Share funny memes related to your brand or industry. It encourages lighthearted interaction and keeps your audience engaged.
6. How - To / Step - By - Step Post
Offer valuable tutorials or breakdowns on tasks related to your niche. This makes your brand a helpful resource and educates your audience.
7. Behind The Scenes
Give your followers a glimpse into your company culture or work process. This builds a connection and shows transparency.
8. Question Post
Ask your followers open-ended questions to spark conversation. This gets discussions going and helps you understand your audience better.
9. Share Your Achievments
Celebrate milestones and successes with your audience. This creates a sense of community and shows them you’re growing.
10. You Can Never Go Wrong With A Giveaway
Host a giveaway to generate excitement and attract new followers. Offer a product, service, or experience someone would love to win!
11. Turn Blog Posts Into Social Media Content
Don’t let your blog content gather dust! Repurpose it into bite-sized social media posts with eye-catching visuals. This extends the reach of your content and drives traffic back to your blog.
12. Fun Facts
Share interesting trivia related to your niche. It keeps your audience engaged and learning new things, while subtly reminding them of your expertise.
13. National / International Day
There’s a day for almost everything! Celebrate relevant holidays and awareness days with creative content. This shows you’re involved in the bigger picture and helps you connect with a wider audience.
14. "Ask Me Anything"
Host an AMA session to answer follower questions directly. This creates a personal connection, builds trust, and allows you to address any questions or concerns they might have.
15. Tell Your Followers More About Products / Services
Highlight the features and benefits of what you offer in engaging social media posts. Inform and educate potential customers about the value you provide.
16. Educate Your Audience
Don’t just sell, educate! Offer valuable information related to your industry through social media posts. This positions you as an expert and builds trust with your audience.
17. Organize A Contest
Run a contest that encourages participation and brand awareness. Offer an enticing prize and clear instructions to get people involved. This is a great way to generate excitement and grow your following.
18. Use Timely and Trendy Topics
Stay relevant and connect with your audience by jumping on trending conversations. Craft engaging social media content that incorporates these trends in a creative way.
19. Video! Video! Video!
Video content is king on social media! But, what kind of video to post? Just scroll through your competitor’s social media. There you will see what works and what does not.
20. Ask Your Audience For Their Opinion
Conduct polls or surveys to understand your audience’s preferences and what kind of content they want to see. This valuable feedback helps you tailor your social media strategy for better results.
21. Meet The Owner
Put a face to the brand! Introduce the person behind the business and share their story. This creates a human touch and builds a personal connection with your audience.
Ready To Start Posting?
Social Media is still relevant and by not being active you are missing out. However, we understand that you may need a hand. That’s why Fable & Vox team is here. We offer professional Social Media Content Creation services that will help your business get noticed.
You will have an astonishing social media presence without moving a finger. Furthermore, you will not need to come up with new topics, because once again, that is our job.
Contact us today and let’s work together.
Franjo Kompes Novak, Owner / Co-Founder at
Fable & Vox
I’ve been working both for a marketing agency and a single brand, which gave me a good view of both sides. So, after 5 years and the media and marketing industry I decided to start Fable & Vox.
My insights enable me to fully understand your needs and wants. Which leads to creating the perfect solution for your brand.