5 AI Marketing Tools for Small Business Owners That Make Life Easier
Every small business owner like you has a lot on their to-do list. Of course, many things stay unchecked at the end of the day.
I completely understand you, because I faced the same problem. You are handling so many departments, marketing being one of them. Running a small business is no easy task. However, you know the saying “Jack of all trades, master of none.” In terms of the marketing part, your content ends up bland, with no strategic planning, etc.
So, let me make your life a little easier. I will give you 5 AI tools for small business owners to ease your marketing tasks.
How AI Helped Me
Before I started Fable & Vox, I worked as a Social Media Manager at one of the best watches & jewelry web shops in Croatia. This was a big step for me at the time, and it demanded much more organizational skills due to all the new tasks. As every digital marketer, I had a lot of favorites in my toolbar, downloads, etc. Also, I had a notebook in which I wrote all my stuff down.
This may sound like I was organized, but only on the surface. One day I was casually talking to a company owner and we came to the topic of organizing your daily tasks. He talked about the book “Building a Second Brain” (which is a must-read for any business owner). So, he suggested I try Notion. This one piece of advice changed my task-organizing. Also, this has helped me a lot in running my digital marketing agency.
I have all my marketing tools, projects, content, plans, etc., all in one place. The same thing is happening currently with the marketing of your small business. I mentioned in my previous AI blog that the creative part should be done by a human. But, that does not mean you shouldn’t use AI to assist you in making your marketing better.
Which AI Marketing Tools for Small Business Should You Use
When you start to use these tools, you will have more time to focus on other departments of your small business. For example, if you spent 1 whole day on your social media posts, you will now do them in a few hours. That way you will get much more time to insert some R&D time to innovate your product or service.
So, let’s begin with the best AI marketing tools for small business owners.
1. Gemini - Content Ideas
I used both Gemini and ChatGPT. In my experience, Gemini delivers better results. Naturally, this makes it my go-to AI tool when it comes to generating new content ideas. I tried it a few times as a copywriting tool, but it started to give me a loop of the same things. But, with the right AI prompts, you will get a great amount of inspiration for your brand.
2. Copy AI - Copywriting
So, one of my biggest industry flexes is that I used AI tools, before the AI boom. I found Copy AI via Instagram Reels. It seemed good and very time-saving. But being honest, most of the time it served me as an inspiration or starting point for writing my copy. Maybe it is just me, but all the AI writing sounds cliche and the same in my opinion. Yet, I have to admit it will solve that “blank paper” problem.
3. Answer The Public - Social Listening
Answer The Public is a great social listening tool and a great alternative for SEO tools. Ahrefs, Semrush and similar could be over your budget. Not only for SEO, it can be a vast pool of content ideas for your newsletters, social media posts, etc.
How it works? You just have to enter keywords. For example, “marketing agency”, and you will get a bunch of topics people search for online on that topic. It offers a free version of 3 searches per day. Use them wisely!
4. Seventh Sense - Email Marketing
Seventh Sense is an AI-powered platform designed to enhance email marketing performance. It does it by optimizing delivery times. It addresses the common challenge of emails getting lost in the inbox clutter. Seventh Sense sets the optimal send time for each recipient. Based on the collected data, the platform determines the most likely time for each individual to engage with an email. Emails are delivered at the calculated optimal time, increasing the chances of capturing the recipient’s attention.
5. HubSpot AI - Your Personal Marketing Assistant
HubSpot’s AI is a broader platform that incorporates AI into various aspects of marketing, sales, and customer service. It’s essentially an AI assistant that works within the HubSpot platform to boost productivity and efficiency. By leveraging HubSpot AI, you can better your marketing, improve customer experiences, and ultimately drive growth.
Alternative to AI Marketing Tools for Small Business Owners
By using these 5 AI marketing tools for small businesses, you can make your marketing easier. However, it depends on your overall ability to do marketing. Yeah, Gemini will generate 20 ideas, Copy AI will take care of the copywriting, Canva will give you the template, and so on. But, can you recognize what is good and what is not? Honestly, you can’t. You are an expert in your field, and you should focus on your product or service. Don’t get me wrong, these tools will be ultra helpful.
Your small business will grow and there will be a need for a paid plan for each tool. So, with time you will see that it may be more affordable to hire a marketing agency or a freelancer.
So, if you want to save money in the long run, get your ideal marketing solution, and expand your business, contact us at info@fable-vox.com.
Franjo Kompes Novak, Owner / Co-Founder at
Fable & Vox
I’ve been working both for a marketing agency and a single brand, which gave me a good view of both sides. So, after 5 years and the media and marketing industry I decided to start Fable & Vox.
My insights enable me to fully understand your needs and wants. Which leads to creating the perfect solution for your brand.